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Mall Advertising

Indoor panels where shoppers walk, pause and spend.

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What it is and why it works

Mall advertising places your message on indoor screens and panels in shopping-centre entrances, walkways, atriums and food courts, where people are already in a buying mood. It is the closest outdoor media gets to the point of sale.

Apex Digital Marketing offers 10 mall panels in shopping centres in Karen, Westlands, Kilimani and Countrywide.

Shoppers pass and pause by the panels many times on one visit, so the message gets repeated exposure.

Mall panels suit retail, banking, telecom and consumer goods sold in the centre.

Best for
  • Retail and consumer goods
  • Point-of-purchase reminders
  • Upmarket audiences
Good to know
  • Indoor, lit panels
  • Steady footfall all day
  • Close to the point of sale
Common sizes
0.9 × 0.5 m0.6 × 1.9 m2.5 × 1.5 m7.3 × 1.6 m

Where you'll find mall screens

Karen · 4Westlands · 4Kilimani · 1Countrywide · 1
Live inventory

Mall screens you can book

View all 10

Artwork & going live

Digital screens need no printing or installation. Send your artwork, we check it against the screen and schedule it, and your advert starts playing on your start date.

1. Send artwork

Share your image or video files. We confirm the exact size and slot length for each screen.

2. Check & schedule

We check the files on the screen format and book them into the loop for your dates.

3. Live on screen

Your advert plays throughout the day, every day of the campaign.

4. See it running

Ask us for photos of your advert on screen once it's live.

Artwork & scheduling
  • Still imagesJPG or PNG, sized to the screen's resolution
  • VideoMP4, short, and clear without sound
  • Large, simple textA few words and a logo, readable from a distance
  • Several creativesRotate offers or languages in the same campaign
  • Loop scheduleScreens run 240 loops a day (bar networks differ)
  • Shared loopsBundled offers: up to three brands from one company

Other formats

Digital screen